Live Masterclass with Mark Pescetti
How Much Would It Change Your Bottom Line When You Can Test 5 Fully Designed Advertorials A Day?
Test & Scale At Unprecedented Speed. Never Wait For Design To Get Done Again.
Live Masterclass with Mark Pescetti
Test & Scale At Unprecedented Speed. Never Wait For Design To Get Done Again.
You know the drill. You brief a designer. They disappear for a week. You get back something that looks decent but reads like a brochure. You give notes. Another four days. More notes. Another revision. By the time you have something you can actually put ad spend behind, three weeks have evaporated and you've tested exactly one angle.
That entire process just collapsed into minutes. When you properly train a Claude account on the Untemplate System, you get fully designed, psychologically structured, conversion-ready advertorials faster than most people can write a creative brief.
Per advertorial. Designer back-and-forth, copywriter revisions, layout fixes. One angle tested per month if you're lucky.
Fully designed, conversion-ready advertorial. 5+ per day, each with different positioning, hooks, and psychological architecture.
Testing velocity is the single biggest predictor of profitable scale. More creative variations means more winners found faster.
This is the part most advertisers completely miss. Every time you run a new advertorial through META, you're not just testing an angle. You're feeding the algorithm data about who responds to your offer. Each creative variation generates CAPI events that help META's machine learning hone in on your ideal customers with increasing precision.
More relevant creative tested = more data points for the algorithm = better targeting = lower acquisition costs. And when your acquisition costs drop, you have more ad spend to reinvest. Which means more tests. Which means more winners. Which means more data.
Testing more creative, faster means you find winners sooner, scale profitably, and reinvest into exponential growth.
The Untemplate System doesn't use rigid templates. It uses modular psychological building blocks. When you train Claude on these puzzle pieces, the AI learns to mix and match them into effective, high-converting structures and copy that feel original every single time. Each combination is unique because the arrangement is dictated by what your specific audience needs to believe, in the exact order they need to believe it.
Here are the core puzzle pieces that make a high-converting advertorial:
The hook itself. Meeting the audience at their exact belief state so they instantly self-identify.
Why everything else failed. The reframe that makes past failures make sense and opens the door to your solution.
The emotional wound underneath the surface problem. Where the real buying motivation lives.
The unseen force causing harm while escaping blame. Creates urgency without manufactured scarcity.
Irrefutable proof that collapses doubt. The visible, tangible evidence that makes belief feel inevitable.
Recognition before persuasion. Making your audience raise their hand because they see themselves in your copy.
The scene or story that triggers "that's me" in the reader's subconscious. Emotional connection on autopilot.
Making them realize they were misled. Permission to believe something new because the game was rigged.
When Claude is trained on these puzzle pieces, it doesn't produce generic "AI copy." It produces psychologically structured advertorials where every element serves a conversion function. And because the pieces are modular, every advertorial is a unique combination. That's how you beat the sameness crisis that's killing most AI-generated creative right now.
In this 2-hour live masterclass, you'll watch me train a Claude account from scratch and build real advertorials while you watch. From the first positioning decision all the way through to a finished page you could run traffic to that afternoon.
How to build the foundational context that makes every future thread smarter and more conversion-aware.
The exact process for feeding Claude the positioning, audience data, and psychological architecture for any specific product.
How to spot the high-awareness, status-driven symbols that produce the most instant self-identification in your market.
Writing opening lines that nail positioning and value proposition simultaneously, so every line is testable from the jump.
The critical difference between writing through AI and letting AI write for you. One scales. The other creates sameness.
Using data visualizations and interactive elements to hold attention and build credibility inside your advertorials.
When to lead with emotion and when to lead with evidence. And how to stack both for maximum belief transfer.
Getting clear on which psychological profiles convert fastest and whether you're building TOFU, MOFU, or BOFU creative.
At 1 test per month, it takes 90 days to find profitable creative. At 100+ tests per month with a trained Claude account, it takes 3 days.
Stop spending real money testing creatives that tank. Test dozens of fully designed advertorials to find what BOTH converts and scales. Every variation trains your pixel.
Stop getting held hostage by freelancers charging $10K+ for one angle that takes three weeks to deliver. Get the leverage of a top copywriter and designer at your fingertips.
The copywriters who learn to train AI properly aren't getting replaced. They're becoming 10x more valuable. Provide maximum value to clients and test faster for bigger profits.
2 hours of live demonstration and AMA. Train a Claude account from scratch. Build real advertorials in real time. Ask questions. Walk away ready to profit.
Only 50 seats available. Replay available at the same price if you can't make it live.
If you show up and it's not worth 10x the $97, I'll give it back. That's how confident I am in what you're about to see. You either walk away with a system that changes how fast you profit, or you pay nothing.
20+ years in the direct response trenches. My copy has produced over $2 billion in client revenue across every major health, supplement, skincare, finance, dating, and manifestation market. This isn't theoretical knowledge from a textbook. I dropped out of school in the 4th grade and built this entire career on instinct, emotional intelligence, and a system I developed from the ground up.
Total client revenue generated across 20+ years of direct response copywriting
In VSL sales alone, with multiple top-performing campaigns on ClickBank
A single VSL ran profitably on cold traffic for two straight years on ClickBank's top spots
Top-performing controls for Serious Skincare, 15 Minute Manifestation, BioTrust, Perfect Origins, Agora Health and more
I developed the Heuristic Copywriting system and the Untemplate methodology that replaces rigid templates with modular psychological architecture. I founded CopyPrompting to teach advertisers how to train AI on this system so it produces original, high-converting creative instead of the generic template slop that's flooding every ad platform right now. When I train Claude on the Untemplate System, I'm feeding it the same psychological architecture behind those results. You're getting the actual operating system, compressed into a tool that executes in minutes.
That's exactly right. And that's exactly why this is different. Those tools aren't trained on anything. They pull from the same recycled template patterns that everyone else uses. That's the sameness crisis killing most AI-generated creative right now. The Untemplate System replaces templates with psychological architecture: modular puzzle pieces that produce original positioning every time. When you train Claude on this system, the output doesn't read like AI copy because it's built on the same heuristic framework behind billions in direct response revenue.
No. This masterclass is built for beginners and veterans alike. If you're new, you're starting with a massive advantage because you'll learn to train AI properly from day one instead of developing bad habits first. If you're experienced, you'll see how to amplify your production 10x without sacrificing quality. The system handles the psychological structure. You bring the offer knowledge.
You'll get the full replay at the same $97 price. But here's why live matters: you can ask questions, participate in real time, and get this information while it can change your bottom line quickly. The people in the room will be implementing that same week while everyone else catches the replay later.
The Untemplate System was developed across every major market: supplements, skincare, finance, dating, manifestation, coaching, courses, memberships, high-ticket events, real estate, digital marketing, and high-end health devices. The psychological puzzle pieces are universal because they target how humans make decisions, not what they're buying. If your audience has a brain and a buying decision to make, this works.
The membership is ongoing training and community. This masterclass is a focused, 2-hour live session specifically on training Claude to produce fully designed advertorials. You'll see the complete process from scratch: account training, offer-specific context loading, positioning decisions, puzzle piece selection, and finished output. It's the fastest path from "I have an offer" to "I have a testable advertorial" that exists right now.
Claude produces fully designed, ready-to-deploy HTML advertorials that look like a professional designer and copywriter collaborated on them for weeks. It handles the design, the code, the copy, the charts, and the interactive elements all inside one interface. The output quality for this specific use case is in a different league. You'll see exactly why during the live demo.
The knowledge to train any Claude account on the Untemplate System and produce fully designed advertorials in minutes. You'll understand the heuristic puzzle pieces, how to identify positioning points for any offer, how to context-train threads for specific products, and how to use charts, graphics, and interactive elements to keep attention and build credibility. You'll also understand how each advertorial you test generates CAPI events that train META's algorithm to find your ideal buyers faster.
There's no catch. I want this information in the hands of people who will use it. The more advertisers producing original, psychologically structured creative instead of template slop, the better the entire ecosystem gets. And honestly, if this works as well for you as it works for me and my clients, $97 will look like a rounding error compared to what it produces for your bottom line.
The gap between your offer and profitable scale is the number of converting advertorials you can produce and test. Close that gap in 2 hours.
Replay available at the same price. But live gets you real-time Q&A and the fastest path to implementation.